ATLANTA—The Home Depot, one of the nation’s largest retailers, has named Brad Shaw as senior vice president of corporate communications and external affairs, a new position reporting to the company’s chairman, president and CEO Bob Nardelli.
Shaw joins The Home Depot from Gateway,where he had served as senior vice president of corporate communications, responsible for leading the company’s corporate communications, employee communications, community relations, crises preparedness/response, product publicity and event management activities worldwide.
The appointment comes only weeks after Shaw was promoted to a new role as senior vice president for marketing as part of a management restructuring that followed Gateway’s recent acquisition of eMachines.
Prior to Gateway, Shaw was in a variety of communications positions for The Pepsi-Cola Company for six years, including Director of worldwide communications and senior manager, communications, North America. He also held agency positions with both Ketchum and Doremus Public Relations in New York.
“Brad has outstanding credentials and a proven track record of building and leading world class communication organizations,” said Nardelli. “His extensive experience, drive and passion will be a great addition to our team as we continue in our communication efforts with our 305,000-plus associates and the communities in which we operate.”
All of Home Depot’s communications functions will report into Shaw, a change from the previous structure, under which various communications disciplines reported into several other senior executives. Among those reporting to Shaw are Richard Marshall, vice president of communications and external affairs, and David Sandor, director of public relations.