MINNEAPOLIS—The Sherwin-Williams Company, one of the world’s leading coatings manufacturers, has chosen Carmichael Lynch Spong as public relations agency of record for its paint stores group’s architectural segment. The firm will help Sherwin-Williams position itself as a leader in the coatings industry by providing strategic counsel, creating awareness and building demand for the company’s products.
Based in Cleveland, Ohio, Sherwin-Williams is the largest producer of paint in North America and holds the number two position globally. In addition to paints, Sherwin-Williams manufactures a wide array of coatings, finishes, applicators and varnishes, sold exclusively through 3,000 Sherwin-Williams owned and operated paint stores throughout North America. The paint stores group is the largest single operating division within The Sherwin-Williams Company.
“Carmichael Lynch Spong is the perfect firm for our business,” says Ellen Moreau, vice president of marketing communications for Sherwin-Williams. “It has a shared set of values, similar spirit, and a creative culture that’s contagious.”