SAN FRANCISCO—Manning Selvage & Lee has been appointed agency of record for SideStep, the traveler’s search engine. MS&L San Francisco will launch a comprehensive public relations program on behalf of SideStep to increase awareness and usage of its services among consumers and to build visibility with key travel and search industry influencers.
According to Bill Orr, managing director of MS&L San Francisco, “In four years, our team has
built strategic consumer marketing initiatives to raise the profile of emerging businesses including eBay, LeapFrog, Clif Bar and Midway Games. We are ready to help SideStep increase its brand presence among consumers and within the burgeoning online travel market.”
In addition to providing communications strategy and counsel, MS&L will support SideStep’s growing business with a number of strategic initiatives that leverage aggressive and targeted consumer media relations and corporate communications. Other activities include awards program and annual industry trade show support.
SideStep, founded in 1999, searches dozens of sites to help consumers find flight, hotel and rental car values.