NEW YORK—Edelman Public Relations veteran Barby Siegel has joined Ogilvy Public Relations Worldwide as head of its global marketing practice. She joins the firm after 11 years at Edelman, most recently as executive vice president and deputy general manager, consumer brands.
Siegel has experience in a range of categories including packaged goods, electronics, retail, fashion, food, home and general lifestyle. She led Edelman’s relationships with Unilever, Hershey’s, AT&T Wireless and Kinko’s and has worked with such clients as Ericsson Mobile Phones, Lowe’s Home Improvement Warehouse, Apple Computer, Hanes Hosiery, and DuPont Sleep Products.
“We were looking for someone who not only has incredible consumer marketing PR experience, but for an individual who truly understands the power of branding and how PR plays a significant role in what Ogilvy calls 360 degree branding,” said Marcia Silverman, CEO, Ogilvy Public Relations Worldwide. “Barby’s experience, knowledge and demeanor make her the perfect candidate for this position.”
Prior to joining Edelman, Siegel spent eight years at boutique firm McGrath Power working on such brands as Nikon, The Body Shop, Nutri/System and Campbell’s.
Siegel’s appointment comes is the third senior level hire at Ogilvy this year. Marcia Kean returned to Feinstein Kean Healthcare as CEO in January and Al Tortorella was named head of the global corporate practice last month.