SEATTLE—The Silver Company, a boutique public relations firm has merged into the Seattle office of MWW Group, formerly known as MWW Savitt. Bob Silver, president and founder of The Silver Company, will join MWW as senior vice president and general manager of its Seattle office.
MWW also announced that the Seattle office has been renamed MWW Group. Founder Kathy Savitt left last year to take a senior communications role at Amazon.
“The merger of The Silver Company into MWW significantly enhances our already strong Seattle presence,” says Michael Kempner, president and CEO of MWW Group. “I have known Bob Silver for many years and he is an extraordinary talent, a great team builder, a true professional, and one of the region’s premier public relations practitioners.”
Silver founded his firm in 1991, and grew the agency into one of the Northwest’s top boutique PR firms, attracting a blue chip client roster that currently includes American Seafoods Corp., Mercury Online Solutions, ActiveLight, and Mackay Restaurant Group, many of which are expected to follow Silver to his new home.
Also joining MWW from The Silver Company is Melissa Ransdell, who has been named vice president.
MWW also promoted Christina Watt has been promoted to senior vice president in the firm’s Seattle office. Watt, who previously served as group vice president, will continue to oversee media relations, financial communications, corporate positioning, employee and crisis communications, and reputation and brand management initiatives for a variety of the Seattle office’s top accounts.
Since May of 1999, Watt has led programs at MWW for clients in the healthcare, consumer products, business-to-business, media, sports and entertainment, and real estate and financial arenas.