Six Degrees CEO Rishi Seth on the client-agency relationship in India
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Six Degrees CEO Rishi Seth on the client-agency relationship in India

Rishi Seth is co-founder and CEO of Indian firm Six Degrees PR, an agency that – 18 months after launching – has already reached $1 million in fee income. Seth discusses how the economic slowdown has hurt the client-agency relationship in India. While clients slashed budgets, agencies responded by dropping servicing levels. As the country emerges from the downturn, furthermore, both sides are seeing opportunities and challenges.

Arun Sudhaman

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