BOSTON—A team of high-tech public relations veterans from firms including Weber Shandwick and FitzGerald Communications has launched Tier One Partners, a PR firm that offers “senior talent and a flexible and cost-effective model” to technology, financial and professional services and consumer tech clients.
Clients already on the firm’s roster include LoJack Corporation; ArcStream Solutions; Artel Video Systems; RemoteReality; and LimoLiner.
The six partners—Jeanne Bock, Laura Feng, Marian Hughes, Kim Miller, Sue Parente and Kathy Wilson—have an average of 17 years experience. By operating from independent offices with virtually no overhead, Tier One is able to provide top industry talent at highly competitive fees.
According to Bock, “What we provide is better value. The biggest difference between Tier One and other firms is our model: it’s built around a group of senior people who can sit around a table with clients developing strategy, but working in a virtual way, so we don’t have the expense associated with big downtown office space.”
In addition, she says, “the people developing the strategy are the same people responsible for executing it.”
The model already has fans within the client community. “Tier One offers a level of quality in both counsel and results that we’ve never experienced before,” says Paul McMahon of LoJack. “We get the best of both worlds from Tier One: very experienced team members who know what they’re doing and have the resources to get things done, while doing it for a fee that doesn’t strain our marketing budget. I’m convinced this is a model that will work really well in any economic climate.”
Perhaps a little more surprising is the endorsement of Larry Weber, who as chief executive of Weber Shandwick built the world’s largest public relations agency—the very model Tier One appears to be rebelling against.
Says Weber, “Tier One’s model makes a whole lot of sense for today’s companies that are searching for new ways to communicate better on tighter budgets. It’s all about value and results, and these six women are some of the most talented, client service-driven, results-focused people I know. It’s very gratifying for me to watch my former colleagues and staff members build businesses that offer something unique and valuable to the marketplace.”
The partners are Jeanne Bock, who serves as the founding partner and head of business operations for Tier One, and was formerly general manager of FitzGerald Communications’ Boston office; Laura Feng, who spent more than 11 years at Weber Shandwick; Chicago-based Marian Hughes, a veteran of Hill & Knowlton, Niehaus Ryan Wong and Weber Shandwick; Kim Miller, formerly of Weber Shandwick and FitzGerald Communications; and Kathy Wilson, who was senior vice president positions at both Weber Shandwick and FitzGerald.