BRATISLAVA—Slovakian communications firm Interel Public Relations has changed its name to Seesame Communication Experts. The firm has been preparing to change its name since management acquired the stake previously held by Belgian company Interel Group.
“We commence our second decade not only with a new brand and name, but also with excellent results and expanded portfolio of services in the areas of internal communication and employee engagement, training programmes and public affairs,” says director Michaela Benedigová, who says the firm had fees of SKK 40 million ($1.6 million) last year.
Apart from changing the company’s name—created by MUW Saatchi & Saatchi, a partner advertising agency—no changes were made to its activities, leadership team or legal status. The firm will continue to co-operate with Interel Group, as the two companies share clients and work together on several regional projects.