NEW YORK—Miami-based Euphoria Water Company has named KCSA Worldwide as agency of record to support the brand’s cause-related business model, and to help build distribution and consumer awareness in existing markets and subsequent roll-out markets.
Euphoria Water is grounded in the principle of social responsibility and is committed to donating a minimum of 20 percent of its profits to charity. It is the only bottled water in the country to have exclusive co-branding rights with major national charities including March of Dimes, City of Hope, Special Olympics and the Make a Wish Foundation.
“KCSA’s unique integrated approach to marketing and its extensive background with non-profits, as well as companies in the beverage industry, make them a strong fit for our plans to grow Euphoria’s business and support our charitable partners,” says Bernard Werner, CEO.
Initially, KCSA will be working with Euphoria to support its current distribution network and retail pull in existing markets, while assisting Euphoria in generating additional distribution and consumer awareness in key markets across the country. The firm will also assist Euphoria in strengthening and maximizing the brand’s existing charitable co-branding and retail partnerships via special events, publicity and grass roots outreach.