Global PR Summit 2015
The most important event in the global communications world’s calendar.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The London 2012 Olympics is now in full swing, and so is the social media contest between sponsors.
Holmes Report 29 Jul 2012 // 10:00PM GMT
LONDON--With the London 2012 Olympics now in full swing, the social media performance rankings of the main sponsors, as measured by the London 2012 Social Scoreboard, showcase the merits of preparation and engagement.
There is still, however, some movement throughout the table, especially in terms of ‘engagement’ scores. Regular readers of these weekly analyses will know that Sociagility’s Print methodology measures not just overall performance but also five contributing attributes or behaviours: Popularity, Receptiveness, Interaction, Network Reach and Trust.
Popularity and Network Reach together make up the Status dimension on the scoreboard, reflecting size and marketing muscle, while the other three when combined comprise the Potential score, reflecting active engagement by and with the brand on social networks.
When it comes to engagement Potential EDF still leads the pack, but only just as adidas has improved its score considerably and is not far behind. GE has improved its score but not its ranking, while Visa, a late starter in the ‘socialympics’, has improved both.
But does a high engagement level mean that everything is positive? Not when it comes to some of the brands, and GE is a case in point. Its social media engagement score puts many more purely consumer-focused brands to shame, but a closer examination shows that a good deal of this is in response to criticism.
Is measuring this kind of engagement still helpful? Absolutely – it’s an essential part of any brand’s social media performance.
Of course, in the real world GE is not really in competition with the likes of Coca-Cola or P&G. But in a contest for hearts and minds with its focal competitors (like Philips or Siemens) listening to and responding appropriately to comments and criticisms – particularly those made in public forums – makes sense.
Paul Holmes 28 Jun 2015
A question of definitions, a time to stop sounding so defensive, and reasons to really celebrate cre ...
Arun Sudhaman 26 Jun 2015
WPP CEO Sir Martin Sorrell sits down with the Holmes Report in Cannes.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup for Newsletter Sitemap
© The Holmes Report 2014