Soffer Joins HealthSTAR as Executive VP
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Soffer Joins HealthSTAR as Executive VP

HealthSTAR Public Relations has added Hayley Soffer as an executive vice president. Prior to joining HSPR, Soffer managed the healthcare practice at Publicis Consultants | PR (formerly Rowland Communications).

Paul Holmes

NEW YORK—HealthSTAR Public Relations has added Hayley Soffer as an executive vice president. Prior to joining HSPR, Soffer managed the healthcare practice at Publicis Consultants | PR (formerly Rowland Communications). She has 14 years of industry experience at agencies including Porter Novelli and Manning Salvage & Lee where she spent the majority of her career. She began her career at Makovsky & Company.

 

Soffer's expertise spans primary care, specialty care, and direct to consumer markets including Allergies, dermatology, infectious diseases, HIV/AIDS, hepatitis C, oncology, diagnostics and vaccines. Her arrival at HSPR will support the growth and expansion of a portfolio of clients including GlaxoSmithKline Consumer Health, Bayer Consumer Care, Barr/Duramed, Brahms, Forest Laboratories, Lundbeck, Obagi, Sepracor and Solvay.

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