NEW YORK—The Sony Ericsson WTA Tour has selected GCI as its global agency of record after a competitive pitch. GCI Group beat two other finalists to win the business and will lead the account out of its New York-based sports practice.
“Sony Ericsson WTA Tour players have a unique popularity and appeal beyond sport, and now was the right time for us to enlist ongoing agency support in the area of lifestyle and consumer media,” saya Andrew Walker, vice president of communications for the Sony Ericsson WTA Tour. “GCI illustrated an impressive understanding of our business, great creativity and a clear plan for how communications could drive future success and continued growth for the Tour.”
GCI will enlist a cross-geography team to support the Sony Ericsson WTA Tour with New York serving as the hub for North America and the firm’s London office operating as the nerve center for Europe. Core agency responsibilities include garnering off-sports and lifestyle media, elevating executive visibility, developing player brand plans and offering strategic counsel around issues, sponsor name utilization and content creation.
GCI Sports, a newly-introduced specialty within the company dedicated to sports marketing, worked with clients including Nike and supports sports-related initiatives for clients in the broader North American consumer marketing practice, such as Payless, Pioneer Electronics, Radio Shack, Rémy Martin, Schick and Whole Foods.