MIAMI—Sony Latin America has selected The Jeffrey Group to provide regional public relations services. The Sony Latin America PR program includes strategic counsel surrounding corporate, product and special project announcements, as well as strategic news reporting and media training. Sony Latin America will work directly with Jeffrey’s Miami office. Local Sony affiliates will continue working with their local agencies.
“The Jeffrey Group will provide us with a new level of media relations expertise, regional capabilities for special projects and fresh strategic thinking for our corporate and product announcements,” says Takashi Ashida, marketing communications director, Sony Latin America.
In addition to its headquarters in Miami, The Jeffrey Group has offices in New York, Buenos Aires, Mexico City and São Paulo.