MADRID—Llorente & Cuenca, a communication consultancy with offices in Spain and Latin America, has started operations in China. The firm has opened its own office in Beijing after entering the market via an alliance with 11 Group, a Chinese business consultancy with clients such as Indra, Abertis, Banco Santander, El Corte Inglés, Adidas, Audi, Telefónica, Nike, Bwin and CCTV.
The new company’s activity will focus on supporting companies investing and doing business in China, and Chinese companies wanting to establish themselves in Spain and Latin America. In both cases, Llorente & Cuenca will provide strategic communication consultancy services, governmental relations, corporate and financial communication, and others in the range of services provided by the consultancy.
Llorente & Cuenca has more than 250 professionals working at its nine offices in Spain, Panama, Peru, Ecuador, Colombia, Argentina, Mexico, Brazil and now, China. It also has affiliate companies in Portugal, Chile, Venezuela, Bolivia, Uruguay, Brazil and the United States.
According to Olga Cuenca and José Antonio Llorente, founding partners of Llorente & Cuenca, "the opening of the Beijing office and the agreement with 11 Group represent an excellent opportunity to access the Chinese market, which is enjoying steady growth and already has an important influence in a global context. This agreement will allow us to provide Chinese companies with our experience and knowledge of Spain and Latin America and to ease Spanish companies’ insertion in China through a top-class business platform.”