Spectrum Offers Healthcare Clients Internet Service
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Spectrum Offers Healthcare Clients Internet Service

Spectrum Science Public Relations, one of the nation’s leading independent healthcare PR firms, has launched VelocityRx, a new unit that will provide an integrated communications approach to Internet initiatives.

Paul Holmes

WASHINGTON, D.C., May 13—Spectrum Science Public Relations, one of the nation’s leading independent healthcare public relations firms, has launched VelocityRx, a new unit that will provide an integrated communications approach to Internet initiatives, with services including website development, content creation, and design.
 
“Healthcare websites are really a breed apart from other consumer sites,” says VelocityRx president David Glick, formerly CEO of iDiploma.com and of his own Internet design firm. “Creating and branding online information related to health issues requires a keen understanding of the in-depth content, specific-search requirements, and the ability to massage content for different audiences.”
 
Clients of the new unit include CancerCare, Bristol-Myers Squibb’s Circle of Hope, Organon, and the Dietary Supplement Education Alliance.
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