NEW YORK—Burson-Marsteller has appointed Jason Teitler as a managing director in the U.S. brand marketing practice. Teitler has experience in sports marketing, digital and entertainment and celebrity programs. In his new role, he will report to Sam Lucas, chair of the U.S. brand marketing practice.
Most recently, Teitler served as executive vice president of Piehead, a full-service online strategy agency based in Portsmouth, NH. Teitler was primarily responsible for business development and digital campaigns across multiple industries.
Prior to his position at Piehead, Teitler was senior vice president of Steiner Sports & Entertainment Marketing, where he developed and implemented online and offline sports-influenced campaigns, domestic and abroad, as well as negotiated and managed sponsorship and endorsement deals for leading and emerging brands. His experience at Steiner Sports included work for AutoTrader.com, Bacardi, Michael C. Fina, and TomTom.
Earlier in Teitler’s career, he worked for Porter Novelli. He held a number of positions at the firm during his 12-year tenure, most recently partner. He founded the interactive marketing specialty when he first joined the firm in 1996, and he later acted as both director of global marketing and founder and director of sports marketing until he left the firm in 2008.