ST. LOUIS—Denise Bentele Heintz and Lynese Hoffman, the former senior management duo at The Standing Partnership, have founded Common Ground Public Relations, an issues-management and public relations agency.
“We believe that organizations are increasingly adopting management philosophies that recognize the importance of two-way, beneficial relationships with critical audiences,” says Heintz, president and CEO of the firm.
The agency’s approach is built of the belief that dynamic communications lie at the heart of responsible management. In particular, the principals say, the current attention paid to corporate social responsibility reflects an underlying demand for more responsive, thorough and audience-appropriate information sharing and dialogue.
“As our name implies, the goal of modern communications should be to identify and build on the common issues and motivations that an organization shares with key audiences—be they shareholders, the public, employees, customers or adversaries,” Heintz says.
Says Hoffman, “We’re prudent yet high-energy and are confident in our ability to manage a true professional services firm worthy of counseling St. Louis’ most significant organizations.”