SALT LAKE CITY—M Booth & Associates has been selected as part of team of agencies that will develop a new branding campaign for the State of Utah. The New York-based PR firm will work alongside Salt Lake City advertising agency W Communications and media buying agency Carat to help increase the number of tourists who visit Utah every year.
According to Utah Governor Jon Huntsman, Jr., “Image building is a primary focus of the state’s economic development initiative. We have world class destinations in Utah that should be promoted, including five national parks, seven national monuments, and forty state parks. Also, our skiing and other winter sports activities are second to none.”
Utah lawmakers have appropriated $14 million to spend on advertising and public relations for the state over the next two years. The state will spend $10 million in the current fiscal year, which began on July 1, to attract more out-of-state visitors to Utah.
The Utah Division of Purchasing and General Services received 20 bids from agencies. Eight finalists were chosen to give oral presentations to a panel made up of tourism-related organizations from around the state.
“W Communications has put together a talented team of local and national advertising and public relations professionals who have a passion for Utah,” said Leigh von der Esch, managing director of tourism for the Governor’s Office of Economic Development who will oversee the advertising contract. “The process has reminded me of what creativity and talent we are fortunate to have in our state.”
The PR campaign will be led by senior vice presidents Joan Brower and Joan Bloom, who head M Booth’s travel and tourism practice.