HACKENSACK, NJ—Steinreich Communications, the fast growing public relations firm founded in 2002 by former Burson-Marsteller and Edelman executive Stan Steinreich, has named Yoni Mozeson, a 20-year veteran of such leading agencies as Ogilvy, Foote Cone, and Grey as vice president and general manager of its newly formed advertising division.
Mozeson will lead a team of advertising professionals that provide creative development and implementation, design, graphic arts, media buying, direct response marketing, broadcast production, product packaging and point-of-sale displays. He will also lead the account team servicing 1-800-Mattress.
“By adding advertising to our full-service public relations offerings, we can now deliver a full menu of communications services to our clients,” says Steinreich. “They can now utilize an integrated account team that can provide all the services they need to help build their brands and deliver superior business results.”