NEW YORK—The Sterling Style Council has selected Weber Shandwick as its public relations agency of record. Weber Shandwick was selected in a competitive agency review and will manage the account from its offices in New York and Chicago.
The Sterling Style Council is a consortium of the world’s top sterling silver flatware manufacturers and marketers. Its members include Gorham, Lenox, Lunt Silversmiths, Reed & Barton and Syratech (parent company of Wallace Silversmiths, Towle Silversmiths, International Silver and licensee of Vera Wang Silver & Gifts.) The Council’s mission is to promote the beauty, style and appeal of sterling silver flatware to consumers.
“We were very impressed by the strategic approach Weber Shandwick recommended to meet our communications needs,” said Tim Riddle, president. “Its tremendous expertise and enthusiasm for this category was evident in an extremely creative and compelling program.”