NEW YORK—Ketchum partner Karen Strauss has been promoted to the newly created position of chief innovation officer. She will shape Ketchum’s process for identifying new communications products and services and draw on talents from within the agency’s culture to meet emergent client needs. Formerly the firm’s director of strategic and creative services, Strauss will monitor global business trends and seek to capitalize on them by bringing new communications products and services to market.
She will also work with the firm’s global leadership team to guide the company’s innovation process by: assessing marketplace needs, advancing ideas with the best chance of profitable returns, and then taking new services and products to market in partnership with Ketchum’s blue chip clients.
While acting as Ketchum’s director of strategic and creative services, Strauss led the team that developed the Ketchum Planning Process, a proprietary system that set an industry standard for delivering strategic and creative communications programs with measurable impact, helping Ketchum maintain its industry-leading awards track record. She also recently launched an updated version of the process that employs interactivity and reflects changes in the media landscape; Inn-Fusion, a program to encourage fresh thinking for long-time clients; as well as ReCreativity, which provides an inventive approach to choices in messaging, media, messengers, moments in time and measurement.
Strauss is currently focused on reinventing the firm’s brainstorm techniques by optimizing the brainpower of Ketchum’s professional network via instant messaging and online enthusiast groups.