NEW YORK— Laura Sturtz, currently chief creative officer for Euro RSCG Magnet, will be expanding her responsibilities and taking on a regional role as chief marketing officer for Euro RSCG Magnet, North America, reporting to chairman of the Americas for Euro RSCG Worldwide John Margaritis.
Margaritis recently installed Lisa Sepulveda as CEO for Magnet is not turning his attention to Euro RSCG’s broader operations in the region.
Since joining the firm earlier this year, Sturtz has been working closely with Margaritis on business development and agency marketing. Since the end of last year, the agency has been awarded 10 new agency-of-record assignments, including a global product launch that Sturtz will manage in partnership with consumer practice heads in Europe and Asia.
Sturtz will continue to lead the agency’s creative process, spearhead marketing efforts across the region and oversee professional development. And as the agency’s primary liaison with Euro RSCG in New York, she will work continue to work closely with Margaritis and Sepulveda to realize the potential of the Euro RSCG Magnet brand.
“Euro RSCG Worldwide is in the business of developing creative business ideas and Laura is a strong supporter of the concept as well as proof positive that a public relations agency can solve real business problems in creative ways that translate to legitimate, profitable business results,” says Margaritis. “She has already had a measurable impact on our business performance this year and her energy and enthusiasm have been welcomed by clients, staff and our sister companies alike.”