CHICAGO—The Taiwan office of Golin/Harris International Taiwan has been retained by CETRA, the China External Trade Development Council, to raise awareness of Taiwan’s technology innovations among international executives.
The international media relations program will be focused on raising awareness in Asia, Europe and the United States of Taiwan technology innovations. The key industries that will be promoted include information technology, biotechnology, machinery and bicycles.
According to Diane Wu, managing director of Golin/Harris Taiwan. “These messages centre around informing the world of ‘Innovalue’ – Taiwan’s unique ability to combine innovation and value to deliver quality products and services to the global market. ”