NEW YORK—Patrice Tanaka & Company has added Chadwick’s, a women’s apparel retailer, to its roster of clients.
One of PT&Co.’s major goals is to strengthen Chadwick’s style authority and relevance to its target audience of working women. The public relations program will involve generating coverage for seasonal collections in key print, broadcast and online media and reaching out to influential women in the business, government, education, fashion and style communities, with a particular emphasis on developing strategic alliances with teachers, a key segment of Chadwick’s target audience.
With its breakthrough creativity and fashion experience, PT&Co. is an ideal partner to help us drive the continued growth of our brand,” said Antoine Menet, vice president of marketing for Chadwick’s.
PT&Co. has considerable experience in fashion retail and marketing to women, having handled Liz Claiborne’s signature Women’s Work cause branding campaign for more than a decade before losing it to Ruder Finn earlier this year.