NEW YORK—Taylor, a leader in sports and lifestyle public relations, has appointed Robert Ricci as senior vice president, digital and emerging media. Based in New York, Ricci will lead the global practice and will be joined by Dana Jasilli, who will serve as director in the digital practice.
Ricci joins Taylor after four years at Weber Shandwick, planning and directing interactive programs for clients like got milk?, Mars, Coca-Cola, General Motors, MasterCard and Pfizer. Prior to his tenure at Weber Shandwick, he was a senior producer at Club Mom, an online destination for moms. In his new role, he will work closely with colleagues in the agency’s Charlotte, Los Angeles and London offices, developing digital strategies that will support and enhance Taylor’s integrated communications programs.
Jasilli began her career in the digital space at Beyond Interactive before moving to Greater Than One, an interactive marketing firm. Most recently at Weber Shandwick, she worked on social and emerging media initiatives for InterContinental Hotels Group, Unilever and Corbis.