SACRAMENTO—Edelman has named Steve Telliano general manager of its Sacramento office. Telliano joins Edelman after eight years with Perry Communications, one of the Sacramento’s largest public relations firms, and 10 years as a reporter, producer and anchor in the Sacramento and San Francisco media markets. He will report to Gail Becker and Patrick McGuire, Edelman’s co-presidents for the Western Region.
Telliano will be responsible for the growth and development of Edelman Sacramento’s office and increasing the firm’s California presence. He inherits an eight-person office that represents clients including BP America, The Stanford Mansion Foundation and the California Travel & Tourism Commission.
“With Edelman’s four offices across California and a strong public policy presence in Sacramento, we are extremely well-positioned to serve our clients’ needs in the Golden State,” says Becker. “As has often been said, what starts in California can and does spread to the rest of the nation. Sacramento is at the center of that, making the market an important bellwether for our clients.”
Prior to joining the Edelman team, Telliano worked as a reporter for 10 years, covering the state capitol for radio stations KFBK in Sacramento, KCBS in San Francisco and KFWB in Los Angeles. He also covered Sacramento-based stories for KPIX-TV in San Francisco. He then worked for the California State Assembly and the California Department of Justice.
At Perry Communications, Telliano was responsible for several statewide and national health care and social marketing campaigns, including the development and day-to-day management of the National Colorectal Cancer Research Alliance, Katie Couric’s national colon cancer awareness campaign.
NEW YORK—Edelman has promoted Tony Telloni to deputy general manager of the firm’s New York consumer practice. Telloni joined Edelman two years ago as a senior vice president and currently manages a variety of consumer marketing initiatives for Hershey Foods, Canon USA, AT&T and Wyeth Pharmaceuticals.