MIDLAND, MI—Patti Temple Rocks, who spent the past 12 years in senior management roles at GolinHarris, has returned to The Dow Chemical Company, as vice president of global communications and reputation. In her new position, she will lead Dow’s corporate reputation and branding strategy, including advertising and public relations.
Dow is one of Golin’s largest clients.
In her new role, Temple Rocks will also be responsible for the public affairs functions across all geographies and will lead corporate media relations, internal communications, e-communications and financial communications. She will report to Julie Fasone Holder, Corporate vice president of public affairs, human resources, diversity and inclusion and will be responsible for providing strategic counsel to senior management.
“Dow is making a serious commitment to building our global reputation with all of our stakeholders,” said Andrew Liveris, Dow’s chairman and chief executive officer. “Patti’s communications experience combined with her unique understanding of Dow’s business—both our past and our future—make her the ideal candidate to lead this important initiative for our company.”
Temple Rocks began her career as a communicator with Dow at the company’s headquarters in Midland, Mich., in 1981, and directed the company’s public service program on organ and tissue donation. Most recently, she led the consumer brands practice at GolinHarris Chicago and managed many of the agency’s largest accounts, including McDonald’s, BP and Unilever Ice Cream accounts,
Earlier this year, Dow selected several Interpublic Group agencies, led by GolinHarris and Foote Cone & Belding, to support its corporate reputation efforts.