ARLINGTON, TX—Blanchard Schaefer Advertising has hired Aline Parrish, a veteran public relations executive who was previously executive vice president at Springbok Cohn & Wolfe, as president and partner of Parrish Blanchard Schaefer Public Relations, a new unit that will off clients a results-based money back guarantee..
In addition to Springbok Cohn & Wolfe, Parrish has experience at Fitzgerald Communications; and Cunningham Communication.
Parrish Blanchard Schaefer was formed after BSA principals Bobby Blanchard and Ken Schaefer received requests from clients to deliver integrated communications programs, regardless of medium and were introduced to Parrish by a former client.
“Aline needed to be unleashed. She does not tuck any client in the back based on budget. It’s about the campaign and what’s best,” said Schaefer.
Clients or projects already booked include Palm Beach Tan, Mystic Tan, Ramtech Building Systems, GoVision, Elixir Salon & Day Maker, Energy Solutions Plus, and the Arlington Museum of Art.