BOSTON—Text 100 Public Relations has been selected as Lulu.com’s corporate public relations agency of record in the U.S. Lulu.com is one of the largest creative digital marketplaces, with more than one million book titles in its marketplace, and thousands more being added each week. Text 100 won the U.S. account following a competitive pitch. The firm already works with Lulu in Spain.
Text 100 will be responsible for driving the company’s brand message through a broad corporate and product communications program. The firm will drive thought leadership programs for Lulu’s CEO, Bob Young, former co-founder and CEO of Red Hat and will also be responsible for developing programs targeted towards Lulu’s seven key market segments and corporate social responsibility programs.
“We’ve had the opportunity to work with Text 100 in the past both on U.S. and international projects and have been impressed with the knowledge and approach of the agency’s teams,” says Gail Jordan, PR manager at Lulu.com. “Text 100 brings together for Lulu.com the right mix of strategy, execution and accountability to carry our brand message forward and help us to drive the growth of our company.”