NEW YORK—Text 100 has been selected as PR agency of record for Schneider Electric, providing support for the company’s North America corporate and business PR activities. Text 100 will partner with Schneider to establish thought leadership within the energy management industry, as well as build brand awareness and preference for the company and its leading North America brands: APC by Schneider Electric, Square D by Schneider Electric, Juno Lighting Group by Schneider Electric and Pelco by Schneider Electric.
“Schneider Electric has consolidated all our North American PR work with Text 100 to increase our presence as an energy management leader and create a more unified energy management story, tying in all aspects of our brands," says Marty Hanna, vice president, North America press relations, Schneider Electric. “We chose Text 100 based on their proven success in our target markets and their ability to create a cohesive, 'one company' story for Schneider Electric.”
Text 100’s immediate efforts will focus on public relations for corporate, market and product PR to raise visibility among Schneider Electric’s key business, energy and vertical audiences. The account will be serviced through teams located in Boston, New York City and San Francisco, with Text 100 partner firms in Mexico and Canada providing support for local projects.