SAN JOSE—Text 100 Public Relations has formed a clean technology practice dedicated to helping organizations promote technologies and services in the areas of energy efficiency and renewable power.
“The clean energy sector gained significant traction in 2006, and is expected to grow into a $100 billion market by 2014,” says Aedhmar Hynes, CEO of Text 100. “Text 100 is entering this space because we’re passionate about supporting sustainable energy, and we understand the crucial role technology will play in advancing this emerging industry.”
Text 100’s clean tech practice will work with a range of organizations, from companies who are developing more energy efficient computers to those building sustainable power alternatives such as biofuels, fuel cells, solar or wind power. Clients will be able to draw on the firm’s expertise in media relations, reputation and crisis management, messaging and branding strategy, executive communications, and speaker, analyst relations and award management. In addition, clients have access to strategic counsel for corporate partnerships and various public awareness programs.
According to the Cleantech Venture Network, investment opportunities in clean energy technology ventures are expected to reach $17 billion around the world through 2009. Supporting this trend, in Q2 2006, clean tech surged ahead of the two previously dominant venture investment categories and now ranks third behind only Biotech and Software.