NEW YORK—Text 100 has announced an alliance with TechnoServe, an organization that helps entrepreneurial men and women in the developing world to build businesses that provide jobs, income and economic opportunity . The move is Text 100's first global corporate social responsibility partnership and complements the extensive pro bono work that Text 100 is already engaged in at a local level in many countries.
Text 100 has committed to providing $300,000 worth of PR support each year to TechnoServe. Aedhmar Hynes, CEO, Text 100, kicked-off the partnership with a week's trip to Peru with the TechnoServe board of directors on a fact finding mission to see some of the work the organization does first-hand. Text 100 has assembled an international account team to drive the campaign under the leadership of Nicole Fachet, senior account director in the New York office and with other team members based in South Africa, London and Spain.
Text 100 will also send at least one employee per year on a global secondment with TechnoServe.
“Being socially responsible and aware of the world around us is a very important issue to our staff. We've been looking for sometime to identify and secure an appropriate global partner to mirror the reach and strengths of our business today,” says Hynes. “TechnoServe emerged as the perfect fit for us because of its focus on empowering people and helping to unleash the entrepreneurial potential that will ultimately lift entire countries out of poverty.”