NEW YORK—Technology public relations specialist Text 100 International has been selected by tech research and analysis specialist Gartner to provide global communications strategy and tactical execution in North America, EMEA and the Asia Pacific region.
Text 100 will work with Gartner’s global public relations staff to actively promote Gartner’s research and consulting services to information technology buyers, sellers and investors worldwide. The firm will direct the program from its offices in New York City.
“We want to leverage the benefits of a single agency model around the world, in terms of consistency of approach, uniform messaging and delivery of messages, and having a globally cohesive team,” said Tom Hayes, group vice president and head of Gartner global public relations. “Text 100’s prior work for us in Europe, Africa and India has been very effective.”