KUALA LUMPUR—Text 100 Malaysia has been appointed as the public relations agency for Fox International Channels, News Corporation’s international multi-media business operating more than 140 factual and entertainment channels in 32 languages worldwide. The agency will be providing strategic communications services for FIC and the channels it manages in Malaysia including National Geographic Channel, National Geographic Channel HD, FOX, STAR World, STAR Movies, and FX in High Definition.
The agency will also roll out intensive trade communication activities to extend FIC’s success stories to the local and regional media communities. This two-pronged communications strategy will be critical in driving the development of the broadcast network in Malaysia.
“Malaysia is one of the fastest growing markets for Fox International Channels in Asia,” says the Kuala Lumpur-based Basil Chua, director and territory head of Fox International Channels. “As the leading international multi-channel broadcaster in Malaysia, we are committed to continue building our brands and further our emotional connections with partners and the millions of viewers.”