The Complete Guide to Publicity
Charting the future of public relations
Holmes Report
CEO

The Complete Guide to Publicity

The author explains how to define and set goals and objectives, master all publicity tools from a press release to the Internet.

Paul Holmes

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This up-to-date, comprehensive guide is packed with publicity expertise--from simple, low-cost ideas to sophisticated corporate strategy systems. Using an engaging, conversational style, the author explains how to define and set goals and objectives, master all publicity tools from a press release to the Internet, analyze media, create events and opportunities, and estimate results.


 

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