"2013 will be just as tough. I don’t think there is going to be any bounce-back. This is the new world we live in. Having said that, agencies are making money. By and large, a lot of them have recovered to roughly where they were before the recession. They are much more financially grown up, they have recouped their margins. They are having to run a lot faster to stay there. I think that’s going to continue for a long while."A sobering analysis as 2013 begins in earnest.
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.