The Vitamin Shoppe Selects Allison & Partners
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Holmes Report
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The Vitamin Shoppe Selects Allison & Partners

The Vitamin Shoppe, a leading specialty retailer and direct marketer of nutritional products, has selected Allison & Partners as its new public relations agency of record.

Paul Holmes

NEW YORK—The Vitamin Shoppe, a leading specialty retailer and direct marketer of nutritional products, has selected Allison & Partners as its new public relations agency of record. Allison & Partners will provide public relations support for the New Jersey-based The Vitamin Shoppe across national and regional products, corporate and cause-related initiatives.

 

The objective is to continue to raise national visibility for the brand providing quality health and wellness products and services and overall expertise in the wellness industry.

 

"The creativity and expertise that Allison & Partners' brings to the table made them an obvious choice for a public relations partner," saYS Susan McLaughlin, director of corporate communications at The Vitamin Shoppe, which operates more than 370 locations nationwide.

 

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