PHILADELPHIA—Bayer Environmental Science has selected Tierney Communications to handle national trade relations for its pest control and turf/ornamental businesses. Tierney will develop and execute strategy and manage media relations, trade shows, event marketing and customer-relations programs for a variety of Bayer brands.
On the turf/ornamental side of the business, Tierney will represent herbicides, fungicides and
insecticides such as Merit and Chipco SignatureT. On pest control, Tierney will represent insecticides and termiticides such as Premise and Maxforce. The agency’s work will support Bayer’s home health program, which offers customers a comprehensive approach to pest control and yard management.
Says Steve Burt, vice president of professional products for Bayer, “We were impressed with Tierney’s knowledge of the industry, and we are confident that its experience and strategic approach will provide the right support for our home health brands.”