Toshiba Consumer Products Taps Omnicom Team
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Toshiba Consumer Products Taps Omnicom Team

Toshiba America Consumer Products has selected a group of Omnicom Group agencies, led by Brodeur Worldwide’s Precipio unit, to serve its integrated communications and branding needs in the United States.

Paul Holmes

WAYNE, NJ—Toshiba America Consumer Products has selected a group of Omnicom Group agencies, led by Brodeur Worldwide’s Precipio unit, to serve its integrated communications and branding needs in the United States.
    
Brodeur’s integrated communications division, Precipio Partners, spearheaded the Omnicom team, which will enable Toshiba to tap a single source for a range of services including advertising, brand development, sales promotion, public relations, website development, e-marketing, as well as sales force, retail channel and internal communications.
 
Early assignments will involve the creation of an advertising, public relations and promotion campaign in the fall for Toshiba’s line of television and DVD products, as well as a redesign of the company’s website.
“We are committed to building the Toshiba brand in North America over the long-term,” said Toru Uchiike, president of Toshiba America Consumer Products. “Integrating our communications efforts is a strong step toward this goal as we continue to build solid partnerships with our retailers and drive demand for our products with consumers.”
Tina Tuccillo, assistant vice president of marketing communications, said measurement was equally important in the decision to hire the Omnicom team. Brodeur, she said, “presented a suite of measurement tools that deliver real-time tracking of the impact of our communications efforts which will allow us to show a real return on investment.”
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