NEW YORK—Frommer’s, a leader in travel content and a branded imprint of publisher Wiley, has appointed M Booth & Associates to provide brand and public relations support for its portfolio of travel products and services.
The M Booth & Associates team is charged with supporting the Frommer’s brand in both business-to-business and consumer marketplaces. The campaign will include media and influencer outreach, special events, and analyst relations targeted to travel industry gatekeepers. Andrea Conrad, senior account supervisor, will head the agency team.
“We selected M Booth & Associates for its branding and digital media expertise, and its extensive travel background,” says Michael Onorato, associate director of publicity at Wiley. “Booth demonstrates a keen understanding of how to position our brand in today’s fast-evolving travel marketplace.”