LAS VEGAS—Tropicana Las Vegas has retained Ruder Finn Public Relations to represent the hotel and casino as their agency of record. Ruder Finn will work with Tropicana Las Vegas’ marketing team to rebrand the casino resort, promote its transformation, and launch the new destination project.
The agency will assist Tropicana Las Vegas as it undergoes a $165 million transformation which includes the redesign of 1,658 hotel rooms and luxury suites, the 50,000 square foot casino and four-acre tropical pool area. PR efforts will also focus on several new restaurants, bars and lounges, full-service spa, retail offerings, a new poker room, entertainment options, conference facilities, nightclub and superior guest service.
“Ruder Finn’s comprehensive PR program relies on strategic initiatives that the new Tropicana Las Vegas needs,” says Tropicana president Tom McCartney. “Its solid reputation in supporting marketing initiatives while delivering on communication objectives makes me confident that as a team we will retain our loyal customers while attracting new ones.”