CLIFTON, NJ—Twinings North America, a leading specialty tea company, has retained Ruder Finn as its public relations agency of record. The agency will work to raise the profile of Twinings heritage and high-quality specialty teas, beginning with the celebration of the company’s 300th anniversary in 2006.
The account will be serviced by Ruder Finn’s New York office and will be led by marketing practice leader Bob Seltzer.
“Ruder Finn impressed us with its knowledge of the tea market and the creativity of its concepts for such a significant anniversary,” said Michael Cobb, marketing director for Twinings North America. “Its relationships with key media and the team’s experience in the food and beverage industry will help increase awareness of Twinings as a leader in the tea arena.
“In addition, the firm have excellent experience delivering world-class corporate anniversary programs for a variety of clients.”
Work will begin immediately with a number of initiatives planned to raise awareness of Twinings’ upcoming anniversary, including editors’ events and tasting celebrations.