Two Tech Companies, Hunger Charity, Tap Edelman
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Two Tech Companies, Hunger Charity, Tap Edelman

The USB Flash Drive Alliance and Webshots, one of the world’s largest photo sharing websites, have selected Edelman as their agency of record. America’s Second Harvest has retained Edelman to promote its “One Big Table” initiative.

Paul Holmes

MOUNTAIN VIEW, CA—The USB Flash Drive Alliance and Webshots, one of the world’s largest photo sharing websites, have selected Edelman as their agency of record. Edelman’s Silicon Valley office will manage communication programs for both companies.

Edelman is charged with building awareness of the Webshots brand through intensive media and analyst relations, highlighting the company’s robust and satisfied customer base.

“We initially contacted Edelman for project support because we were familiar with the agency’s work for both consumer technology companies and industry associations,” said Diana Donovan, director of communications for Webshots. “Edelman’s strong account team, enthusiasm and creativity ultimately drove our decision to work with Edelman for the longer term.” 

Meanwhile, the agency is working with the UFDA to elevate the product category for USB flash drives, which provide consumers and business users with a simple, portable way to transfer and store digital information.

“During our search for a public relations partner, Edelman’s creative and strategic thinking stood out. We were impressed by Edelman’s  documented success managing communications programs for leading consumer technology providers,” said Steffen Hellmold, president of the UFDA.

CHICAGO—America’s Second Harvest has retained Edelman to promote its “One Big Table” initiative, the organizing theme for the 3rd Annual National Hunger Awareness Day. Burson-Marsteller, Ketchum, Ruder Finn and Weber Shandwick were among the finalists for the account.

America’s Second Harvest is the largest domestic hunger-relief organization in the United States. Its mission is to feed hungry people by soliciting and distributing food and grocery products through a nationwide network of certified affiliate food banks and food rescue programs. Last year America’s Second Harvest distributed nearly 2 billion pounds of food to 23 million hungry Americans.

Edelman’s diversified services group, based in Chicago, will handle the account.

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