BEIJING—Eastwei MSL, formed recently by the acquisition of China-based Eastwei Communications by MSLGroup, has promoted Par Uhlin, to managing director. Uhlin will continue to serve as a member of MSLGroup’s Greater China agency management board.
Uhlin has more than a decade of experience in the Chinese market, and most recently served as general manager of Eastwei MSL in China. During his time at Eastwei, he has played a key role overseeing the development of the Shanghai office, which has grown by more than five times under his leadership, working closely with Eastwei MSL founder and chairman Johan Björkstén.
In his new role, he will be responsible for driving the next chapter of development for the firm as part of the MSLGroup, and expanding its focus on key speciality areas including social media, employee communications and corporate consulting services.