HONG KONG—Upstream Marketing & Communications, the leading Asia-focused public relations firm, has formed a strategic alliance with Siren Films, a production house offering commercial production and programming expertise. Together, the two firms will provide creative services includingonline and viral marketing, events and public relations.
Based in Hong Kong, Siren Films specializes in producing cross-media platform creative content, which includes television programming, high-end event creative and production, sponsored/branded content, television video commercials and image films. Siren Films’ projects have included documentaries, TV specials & series, regional artist promotions, music programming and in-flight productions.
“In marketing, the traditional distinction between ‘above and below the line’ has been blown away by changing consumer habits, including reliance on the Web for entertainment and information, as well as far-reaching business trends that have made the marketing scene more exciting but also much more competitive,” says David Ketchum, CEO of Upstream.
“Today’s companies and brands need the powerful and credible ways to connect with their customers and prospects that Upstream and Siren Films together offer.”