Veteran PR Exec Named Head of CSR at Hershey
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Veteran PR Exec Named Head of CSR at Hershey

The Hershey Company has named veteran public relations executive John Long as vice president of corporate social responsibility. In his new role, Long will report to Thomas Hernquist global chief growth officer and will be responsible for Hershey’s global social responsibility efforts.

Paul Holmes

HERSHEY, PA— The Hershey Company has named veteran public relations executive John Long as vice president of corporate social responsibility. In his new role, Long will report to Thomas Hernquist, senior vice president, global chief growth officer and will be responsible for Hershey’s global social responsibility efforts, including sustainability and ethical supply chain solutions, environmental stewardship, community relations and corporate philanthropy, and the company’s work in the area of responsible cocoa growing.

An internal and external search is underway for a successor to Long as the company’s vice president of corporate communications. Long joined Hershey in 1986 as director of public relations and became director of consumer and public relations in 1989. In 2001, he was promoted to vice president of public affairs and was named vice president of corporate affairs in 2005.

Acording to CEO Richard Lenny, “Hershey has a rich heritage of doing business responsibly and improving the quality of life in communities locally and internationally. John has played a leading role in these efforts, and his experience at Hershey and with industry groups makes him the ideal choice for this new position. His keen understanding of the issues, compassion, and energy will further ensure Hershey’s deep commitment to all areas of social responsibility.”

Long is also chairman of the World Cocoa Foundation and serves on the global issues group of the international confectionery industry as well as on the boards of the International Cocoa Initiative and United Way International.

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