Vines and Liebler Join Strat@comm
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Holmes Report

Vines and Liebler Join Strat@comm

Two months after losing his job as head of corporate communications as part of the management shake-up at Ford, Jason Vines has joined automotive public relations firm Strat@comm as principal.

Paul Holmes

DETROIT, January 28—Two months after losing his job as head of corporate communications as part of the management shake-up at Ford, Jason Vines has joined the Midwest office of automotive public relations and public affairs firm Strat@comm as principal. The firm has also added former Chrysler PR and marketing chief Arthur “Bud” Liebler in the same role.
The two will work alongside Bruce MacDonald, former vice president of communications for General Motors and Saturn, giving the firm a triumvirate of senior PR execs from the Big Three U.S. automakers.
“Jason and Bud bring us a wealth of creativity, image-building skills, renowned media relations expertise and marketing savvy that will serve our clients well,” says Jeffrey Conley, founder and principal of Strat@comm, which is headquartered in Washington, D.C.
“Our clients include Fortune 100 companies from a variety of industries, influential trade associations, emerging Internet startups, healthcare, food and beverage, and transportation industry leaders. Their needs range from public affairs and issues management, to product launches, grassroots campaigns, marketing and crisis communications. Jason and Bud have extensive experience in all of the above and have successfully guided corporate communications through good times and bad.”
Liebler was named vice president of communications at Chrysler Corporation in 1989, appointed by then-chairman Lee Iacocca. He held a variety of marketing and sales positions in the company, including Vice president marketing and communications and general manager of the Chrysler/Plymouth Division. In 1999, he was appointed senior vice president of marketing for DaimlerChrysler. He left the company in 2001.
At Ford, Vines was in charge of all product, corporate and internal communications worldwide, leading the company’s PR efforts during the Bridgestone-Firestone tire crisis. Prior to joining Ford, he was vice president of external affairs for Nissan North America.
“The three of us have spent years trying to outmaneuver each other on behalf of our companies,” said Vines. “Playing on the same team is truly exciting for me and our current and future clients. Weird, yes, but nonetheless exciting.”
MacDonald opened Strat@comm’s Midwest office in April 2000.
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