SAN FRANCISCO—Burson-Marsteller has appointed Cheryl Heinonen as managing director in the corporate and financial communications practice. Heinonen has expertise in issues management, international public affairs, corporate social responsibility, branding and organizational development and brings more than 20 years of experience to her new position. She will be based in San Francisco and report to newly-appointed U.S. corporate practice chair Jason Schechter.
The addition of Heinonen marks the third significant hire in the Firm's San Francisco office over the last two months. Recently, Burson added two senior communications aides to San Francisco Mayor Gavin Newsom, communications director Nathan Ballard and new media adviser Brian Purchia.
Heinonen spent the majority of her career at Visa, where she worked from 1997 to 2008 as a senior communications executive, managing all communications programs for Visa International through its three-year corporate restructuring. As head of global stakeholder communications, she was responsible for all employee and client communications, with a focus was on business literacy, global training and communications programs designed to help prepare the organization for the shift from private association to a public for-profit company. Earlier, she was the senior vice president of global corporate relations responsible for all corporate relations and digital communications.
Most recently, Heinonen has been operating a part-time communications consultancy and has advised Burson-Marsteller clients in that role.