NEW YORK—Burson-Marsteller has named Andrew Nibley as chairman of Marsteller, the firm’s advertising, interactive, event management and production unit. Based in New York, Nibley will oversee Marsteller’s U.S. operations in New York, Washington, D.C., Pittsburgh and Chicago, and will coordinate with the unit’s international offices in London, Frankfurt and Hong Kong.
“Marsteller has been successful the last couple of years getting good results for clients, winning new business and creative awards. With Andy’s appointment, the agency will be turbo-charged as it moves into new areas of growth,” added Mike McKenna, President and CEO of Marsteller Advertising.
Nibley previously led Vivendi Universal’s music portal activities on a global basis. He also was president and CEO of GetMusic, a joint venture of Universal Music Group and BMG. Nibley transformed GetMusic from a sagging e-commerce site into one of the most creative and heavily trafficked music content destinations on the Web.
Before his position at GetMusic, Nibley co-founded Reuters NewMedia.
“In Andy, we have found someone who understands the media, the Internet and business,” says B-M’s U.S. president Chet Burchett. “He knows what it takes to provide service to clients and he enjoys the challenge of building business and managing growth. He is highly creative and will lead a practice that feeds on creativity.”