NEW YORK—Media intelligence company VMS has retained national PR firm Euro RSCG Magnet, part of the Euro RSCG Network, a to work alongside new advertising agency of record Stein Rogan + Partners in an effort to better communicate VMS’ value and vision to the marketplace.
The hiring of the two agencies comes on the heels of major acquisitions by VMS of AIS (Advertising Information Services) and Broadcast News Clips, owned by PR Newswire.
“The acquisitions continue our momentum ignited in 2003, when the company enjoyed strong performance,” states Peter Wengryn, CEO of VMS. “The real opportunity, though, lies ahead. We offer more value to more major corporations, public relations agencies, and advertising agencies than ever before, and feel both Stein Rogan and Euro RSCG Magnet are the ideal agencies to help us communicate that value.”